Job Summary
As a Social Media Manager, you will play a crucial role in developing and implementing social media strategies to enhance brand visibility, build connections with our target audience, and drive customer engagement. Your responsibilities will include managing social media platforms, overseeing content creation, monitoring online interactions, and analysing performance metrics.
Responsibilities
- Own all social channels for paid and owned media. Ensure the ongoing upkeep and management of social media accounts across various platforms.
- Develop and implement social media strategies that align with business goals, cater to target audience preferences, and adapt to industry trends.
- Perform comprehensive market research and competitor analysis to identify social media opportunities and emerging trends.
- Navigate ad optimisation, ad targeting, budget allocation and methodical A/B testing.
- Set clear goals, objectives, and precise KPIs for social media campaigns and activity.
- Assume the role of brand champion across socials. Ensure consistent brand messaging, voice, and visual identity across all social media channels
- Oversee and monitor community management.
Qualifications
These job descriptions are general in nature based on previous roles we have worked on, tailoring to specific company/team goals will be required. If you would like support with crafting a job description reach out to your iknowho specialist to assist. Similarly, if are looking for job opportunities simply submit with your CV here.
